The orientation of the logo is also badly-considered for a hockey jersey. The extreme horizontal nature of the icon gives it less prominence on the jersey which is the same reason why the Anaheim Ducks were ranked last in the BTLNHL Countdown and that's mixed with the over complexity of having a full animal's body in the design the same reason the Florida Panthers were ranked so low in the BTLNHL Countdown.
As for the rest of the jersey, I've already expressed the problems with having black jerseys in hockey which was all the rage for a few years but luckily dying down again. The wavy lines along the sleeves and sides of the jersey are somewhat inexplicable. They're non-traditional for a hockey jersey, but there's no apparent reasoning for doing so. The only thing I can think of is that its meant to match the movement in the alternate logo itself.
But because the logo is already accentuating that aspect and because this third jersey is the only place this logo is used , the jersey can be used to accentuate the strength and intensity of hockey. Like sleeping in on Black Friday, it's a missed opportunity, if you like getting trampled and injured.
It makes it look like a mistake. Jersey Recommendation: 89 Boedker. The Dane was drafted by the Coyotes the year these third jerseys came out and has played with the team every year they've worn it. This jersey and the one in first place are extremely similar to each other, with only minor details separating them, but these details were enough to keep their current jersey in second place.
It's still, in my mind, one of the nicest jerseys currently in the league. Part of that starts with the logo and the rebranding the team did in They threw out the complexity of the blatant Indigenous-inspired designs in favour of something that simplified the colour scheme to the burgundy and sand. They simplified the logo to something more elegant and refined, while still being distinctive. The jerseys were reduced to one colour: burgundy. Only the Colorado Avalanche use burgundy in their brand as well, and they mix it with blue , so Phoenix's remains distinctive and unique within the league.
Some of the most iconic jerseys in the league, like the Maple Leafs and the Red Wings , also use a single colour on their jerseys. Gone are the overly complex patterns in favour of traditional hockey stripes: simple, strong and elegant. Phoenix also wears what I consider to be one of the best designed shoulder patches in the entire league on these jerseys. Even the fonts were changed, from the standard cut-off angles traditionally used in hockey , to something unique to Phoenix.
You don't often see a serifed font on any sports jerseys, but it works on these nameplates because they're very slight and, for the most part, don't impede readability.
It's actually a gutsy move, and it worked well. In all, when combined with the logo, the jerseys are distinctive, simple, strong, elegant and even iconic. Daniel Price did a fantastic job with these. There's only a couple things that kept these from first place.
In , when Reebok redesigned all the NHL jerseys, Phoenix did what quite a few teams did and eliminated the stripes from the bottom of the jerseys. For the burgundy jerseys, Phoenix didn't change anything else, making the jersey change almost too minimal. A big complaint after teams removed the stripes was that they started to look like practice jerseys, and these jerseys are certainly heading that way. As the lack of stripes at the bottom becomes more commonplace, that complaint has subsided since viewers have gotten used to it, but it's still important to make a distinction.
For the white jerseys, they moved the burgundy stripes at the bottom to the top, in the form of burgundy shoulder yokes. It's not bad, but shoulder yokes are pretty hit-and-miss. It can make a jersey look incredibly blocky, or accentuate an already nice design.
Generally, with simplistic jerseys like the Coyotes have, it's a detriment. Jersey Recommendation: 23 Ekman-Larsson. A symbol of the future of the Coyotes who I don't think will ever let him go and future captain of the team. He is the Coyote's future version of Nicklas Lidstrom. The original outcome of 's rebranding of the team, these jerseys are as close you can get to classic, iconic hockey jersey design while still being distinctive and unique to the team.
Again, the simplicity of the logo, the colour palette and the overall design is wonderful. Listed in category:. Email to friends Share on Facebook - opens in a new window or tab Share on Twitter - opens in a new window or tab Share on Pinterest - opens in a new window or tab. Add to Watchlist. People who viewed this item also viewed. Showing Slide 1 of 1. Picture Information. Mouse over to Zoom - Click to enlarge.
Have one to sell? Sell now - Have one to sell? Seller information karlandtyson Contact seller. See other items More See all. Item Information Condition:. Time left: 6d 00h The listing has ended. Bid Amount. Place bid Resume bidding , if the page does not update immediately.
Add to Watchlist Unwatch. Watch list is full. Longtime member. May not ship to Germany - Read item description or contact seller for shipping options. See details. Located in:. Bradford, Ontario, Canada. This amount is subject to change until you make payment. For additional information, see the Global Shipping Program terms and conditions - opens in a new window or tab This amount includes applicable customs duties, taxes, brokerage and other fees.
For additional information, see the Global Shipping Program terms and conditions - opens in a new window or tab. Seller does not accept returns See details. It featured a large Peyote Coyote head from the Kachina logo and included a nighttime desert scene featuring two saguaros and a rising moon. Geckos decorated each shoulder. This is a great opportunity for us to grow our brand with a new unique and innovative jersey and connect with our Coyotes fans and our Coyotes fans in waiting. Click on the slideshow below to see shots of the new jersey and the original it was based on:.
The team is also marking its 25 years in the Valley with two new logos, and it will bring back the crescent moon from its first season in the Valley.
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